MEMBER SPOTLIGHT
Luis Hernandez
4x World Team Member
6x National Champion
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Luis Hernandez has a 28-year background in professional figure skating. A living legacy in both his sport and athletic well being, at age 19 he defied his medical diagnosis of early retirement by adopting new, science-based training methods.
His unusual coach, biomechanics specialist Pamela Aven, guided him to win six consecutive National Championships and represent his country at four World Championships.
Retiring in 2017, Luis aimed to coach using the same scientific methods.
However, he found that some sport centers have policies with a historic foundation in misinformation and implement best practices behind the curve of performance science. This left a gap between his coaching and center policies.
His desire for complementary business within sport ignited the standards division of Lasso Safe.
Currently, Luis is CFO of Lasso Safe and contributes to the research and education for best practice standards. News and advocacy platforms such as The Union Tribune and Athlete Soul have featured Luis' comeback story.
You can also find Luis in a local ice center, influencing policies and coaching a roster of young champions.
Our Executives and Board
Champions for Athletes
Pamela Aven
CEO
Policy leader
Childhood trauma policy writerÂ
Sport center owner
Author
Endurance mountain bike champion
Luis Hernandez
CFO
4x figure skating world team member
6x figure skating national champion
Coach
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Jarrod Shoemaker
Athlete Advisor
USA Olympian
U23 triathlon champion
World triathlon series champion
Coach
Alicia Kaye
Athlete Advisor
Ironman champion
Co-owner endurance shield skincare
Mental training consultant
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Shai Larkin
Lawyer
Specializes in business law
Active in non-profits
Vivian Rowe
Healthcare Advisor
Licensed marriage and family therapist
Health care business owner
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Sandee Beal
Policy Leader
Policy leader in childhood trauma
Childhood trauma specialist
Licensed marriage and family counselor
Junior Olympics gymnast
Jaimi Moser
Policy Advisor
Researcher
Policy writer
Clinical dietitian
Biochemistry scientist
Junior Olympics diver
IsoPhit
Canadian Ambassador
Canadian sport center
Safe sport policy writer
Safe athlete equipment
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