Who We Are
Our Values and Mission
We are committed to progressing sport through Lasso Safe Certified, because we believe that every person deserves a place to become a champion of - and for - life.
Our vision: Sport centers and athletes synergistically thrive with consistent, individually-unique and indelible triumph.
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Our mission: Empower the leaders of sport to use business to inspire and implement solutions for a safe, prosperous sport culture for all.
Lasso Safe Welcomes You
We benefit all sport center types
Multi-sport
Sport complex
Collegiate
Winter sport
Summer sport
Recreation
Large event venue
Amature and youth
Professional training and competition
And more...
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Over the last 10 years, the leaders of Lasso Safe have sought to make the communities in which we train, compete, work, dream and triumph safer, higher performance and less damaging to our sport culture. When we started there was no defined safety and profitability movement. There was no way to know if a center was truly high performance and no agreed upon guidelines to help those who wanted to lead safe centers. Lasso Safe created the Lasso Safe Rating System as a way to measure safe centers and to provide a roadmap for developing a truly high performance culture that prospers through equality and excellence. With Lasso Safe, we created a simple, metrics-based system to define what a safe center is. Lasso Safe created a baseline – a universally agreed upon holistic system of metrics for reducing emotional, physical and sexual abuse and promoting athlete safety, higher performance and expanded athletic careers. And the program was embraced by a collective group of leaders – sport psychologists, athletic champions, non-profits, sport
medicine doctors, sport center owners and managers, local communities and business leaders. We have been researching sport centers in our communities since 2001, and today, Lasso Safe is advancing into the most widely trusted safe center rating program in the world and an international symbol of quality center leadership and sport culture excellence. People know that if they are in a Lasso Safe-certified center they are protected from bullying, nutritional deficit, sexual harassment or abuse, false accusations and over training, and that their commitment to athletic excellence will be honored in an eco-system that encourages positive body image, the athletes’ voice, high performance through collaborative strategizing, ethical business leadership and community relations while increasing economic prosperity.
As of July 2020, there are more than 150 professional contributors from industries such as policy leadership, Olympic and professional athlete, psychotherapy, coaching, sport medicine, sport therapy and sport center ownership, spanning all divisions – from centers hosting multi-sport to Olympic training and competition to athlete-owned to youth and even entire complexes.
In the first decade of our existence, we have made Lasso Safe a living standard for safe sport centers. We’ve set in place the structure to help us get where we need to go. And now is the time to fully move towards the ongoing, performance-based certification and monitoring model we developed as Lasso Safe Certify.
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Healthy athletes in safe centers equal a strong sport economy for all
Guests of Lasso Safe certified centers can rest assured knowing that their athletes' and youths' well being is at the forefront of center management and that consistent, long-term, protective measures are being taken in training and competition.
Our Story
In 2010, Pamela Aven and Luis Hernandez began developing sport center performance science in collaboration with Olympians, international sport center owners, governing officials, sport scientists and childhood trauma health care professionals. Together, we shared ideas of an open and balanced coalition spanning the entire sport industry and for a high-performance rating system, which later became Lasso Safe Certified.
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Lasso Safe developed Lasso Safe Certified to measure and define what high performance sporting environments meant, and to provide a road map for developing lasting, championship sport centers. Through Lasso Safe Certified, we established a standard - a universally agreed upon holistic system for unified business and athlete triumph.
Our Team
Our team is made up of experts who work to bring Lasso Safe Certified and championship sport centers to you.
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Our executive team collaborates their diverse skills to lead a holistic, comprehensive program. Their backgrounds include business development, sport media and marketing, child abuse prevention and health care, international sport competition, policy writing and science.
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Our board members join together to elevate sport performance standards, drawing upon their specializations in international sport business, Olympic competition and coaching, abuse prevention policy and procedure leadership/writing and health care.
Key Partners
Champions for Athletes
#whoareyouachampionfor
